Applied Behavioural Psychology - Part 2

2/5 - I = Incentives, N = Norms

Incentives

MINDSPACE on Incentives

MINDSPACE notes that incentives are used across local and central government as a mechanism to motivate behaviour change, but that behavioural economics improves on traditional economic theory when it comes to designing effective incentives (Dolan et al., 2010, p. 19).

While the idea of incentives might be positively as…